The Phénix is a symbol that transcends time.

Hong Kong is a cultural melting pot, and we immerse ourselves in a rich tapestry of influences. From the 60s to the 70s, 80s, and 90s, countless eras intertwine. We can't choose the best; we simply aim to create something even better.

Each piece of clothing is a unique expression, resonating with the city's landscape and beautifully blending modern and classic influences.

By weaving together different ideas, styles, and emotions, we create a unique "urban echo" that truly represents who we are.